Kyrobak

Design & Animation

Kyrobak is a back pain product that wanted to be perceived as more than just an "As Seen on TV" device.

Improvements to their site included a better mobile experience, more detailed "How it Works" explanations, and an improved cart & checkout flow.

Done at UnitOneNine.

 

Checkout Flow

Used research around cart and checkout processes, along with special considerations like bundling and multiple payment options, to develop wireframes, prototypes, and final visual design.

Initial wireframe prototype here, final prototype here, and live version available at Kyrobak's site


Animation

Made some spines wiggle to demonstrate how Kyrobak targets areas of the back to relieve pain.


Mobile Comps